Founded in 1918 by cartoonist and adventurer Robert Ripley. Dubbed by many "The Modern Marco Polo", Ripley became America's most popular celebrity of his time. The collection of odd, unique and incredible artifacts, art, photographs, and stories of the 200+ countries he visited are the foundation of today's Ripley's Believe It or Not! brand.
Experience our three unique attractions including Ripley’s Believe It or Not! Odditorium, our Marvelous Mirror Maze and stop by the delicious Candy and Toy Factory, then test your skills in the Impossible LaseRace – all located in the world famous Fisherman’s Wharf near Pier 39 in San Francisco, California.
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